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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q25-Q30):

NEW QUESTION # 25
Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify? Note: There are 2 correct answers to this question.

A. Automated creation of Interactions programs for Shopify events
B. Automated installation of the Web Recommender template in your Web shop
C. Automated installation of the Web Extend data collection scripts on your Shopify themes
D. Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement

Answer: C,D

Explanation:
The Shopify plug-in for SAP Emarsys supports:
* Option B:Correct. It automatically triggers Shopify events (e.g., purchases) as external events in Emarsys.
* Option D:Correct. It installs Web Extend scripts for data collection on Shopify themes.
* Option A:Incorrect. Web Recommender templates require manual setup, not automated.
* Option C:Incorrect. Interactions programs need manual configuration, not auto-created.The SAP Emarsys Help Portal under "Shopify Integration" confirms these features.References:SAP Emarsys Help Portal - "Shopify Integration" (https://help.emarsys.com/).

NEW QUESTION # 26
Which of the following API permissions is required for an Emarsys API user to enable SAP Customer Data Platform integration with SAP Emarsys?

A. campaign.sent
B. field.view
C. account.create
D. contact.create

Answer: D

Explanation:
To integrate SAP Emarsys with SAP Customer Data Platform (CDP), the API user must have permissions to manage contact data, as this is a core aspect of the integration:
* Option D (contact.create):Correct. This permission allows the API user to create and update contacts, which is essential for syncing contact data between Emarsys and CDP.
* Option A:Incorrect. account.create is for managing accounts, not relevant to CDP integration.
* Option B:Incorrect. field.view only allows viewing field definitions, not data manipulation.
* Option C:Incorrect. campaign.sent is for retrieving campaign data, not contact syncing.The SAP Emarsys API Documentation and CDP integration guide specify contact.create as a key permission for this use case.References:SAP Emarsys API Documentation - "API Permissions" (https://dev.emarsys.
com/), SAP Help Portal - "SAP CDP Integration".

NEW QUESTION # 27
Which requirements ensure compliant SMS marketing with SAP Emarsys? Note: There are 3 correct answers to this question.

A. Technical and legal requirements of the destination regions must be adhered to.
B. Opt-in permission must be obtained for the type of content being sent.
C. A single opt-out process in marketing messages must be included.
D. Country codes must be maintained in the +00 format.
E. A short code for opting out of SMS messages to all countries must be defined.

Answer: A,B,C

Explanation:
SMS compliance in SAP Emarsys involves:
* Option B:Correct. A clear opt-out process (e.g., "Reply STOP") must be included in messages.
* Option D:Correct. Regional laws (e.g., GDPR, TCPA) and technical standards must be followed.
* Option E:Correct. Opt-in consent specific to SMS content is mandatory for compliance.
* Option A:Incorrect. Country codes use "+[code]" (e.g., +1), not strictly "+00."
* Option C:Incorrect. Short codes vary by country; a single code isn't required universally.The SAP Emarsys Help Portal under "SMS Compliance" outlines these requirements.References:SAP Emarsys Help Portal - "SMS Channel" (https://help.emarsys.com/).

NEW QUESTION # 28
How does the IP access control functionality work?

A. Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other IPs are fully restricted.
B. Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other users will need to confirm their identity via user name, password, and two-step authentication.
C. Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. Users logging in from all other IP addresses must confirm their identity via two-step authentication.
D. Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. All other IPs are fully restricted.

Answer: C

Explanation:
IP access control in SAP Emarsys enhances security:
* Option B:Correct. Users from allowlisted IPs can log in with username and password, while others require two-step authentication (e.g., via email or SMS) for added verification.
* Option A:Incorrect. Phone number login isn't a feature; it's username/password-based.
* Option C:Incorrect. It misrepresents the authentication process for non-allowlisted IPs.
* Option D:Incorrect. Non-allowlisted IPs aren't fully restricted; they require 2FA.The SAP Emarsys Help Portal under "Security Settings" describes this IP control logic.References:SAP Emarsys Help Portal - "Security Settings" (https://help.emarsys.com/).

NEW QUESTION # 29
Why is "daily" the recommended frequency for importing sales data into Smart Insight?

A. To align with recommended frequency for product data.
B. To prevent load failures for files exceeding 10 GB.
C. To align with the Smart Insight dashboard update frequency.
D. To comply with SAP Emarsys file maintenance policy.

Answer: C

Explanation:
Smart Insight in SAP Emarsys relies on sales data for analytics like Customer Lifecycle:
* Option B:Correct. Daily imports are recommended because the Smart Insight dashboard updates daily, ensuring analytics reflect the latest sales data for accurate insights.
* Option A:Incorrect. File size limits (e.g., 10 GB) are not the primary reason; Emarsys supports larger files via chunking if needed.
* Option C:Incorrect. Product data frequency (often less frequent) is distinct from sales data needs.
* Option D:Incorrect. File maintenance policies exist but don't dictate daily imports as a compliance rule.
The SAP Emarsys Help Portal under "Smart Insight" recommends daily sales data imports for dashboard alignment.References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com
/).

NEW QUESTION # 30
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